Home Case Studies IPG trades biannual release cycles for faster continuous delivery thanks to smarter SAP changes
IPG trades biannual release cycles for faster continuous delivery thanks to smarter SAP changes
Overview
Promoting faster change
IPG had one major and minor change and release per year until embracing ActiveControl – automated processes cut effort, time and savings for IPG to deliver at the speed of business.
Spreadsheets shredded
Automation meant fewer errors and more value-add activities.
Productivity powered
Eliminated manual processes increased team productivity to deliver greater business value.
Total transparency
A ‘single source of truth’ for analyzing SAP changes and audit trails to stay compliant fast and effectively.

This is our third tool from Basis Technologies, they’re a very customer-focused organization and they produce nimble, cost-effective, user-friendly solutions.
Orhan Ozalp
Director of Global SAP Solutions
Challenge
Evolve with SAP or devolve
Digital disruption has transformed marketing and advertising to be smarter, faster and more cost-effective. With 90 brands and 4,000 customers, IPG had to evolve its digital delivery standards or risk losing ground to more agile competitors.
Internally, IPG’s critical SAP systems were viewed as slow and outdated. A dispersed global team, strict compliance requirements and continuous business acquisitions added to the complexity and operational challenges.
IPG realized that its current SAP release cycle – one major and one minor production deployment per year – wouldn’t be sufficient to remain competitive.
Solution
Centralizing control
IPG partnered with Basis Technologies to transform its change control processes and make SAP more responsive without compromising business stability. IPG adopted ActiveControl’s agile approach to turn biannual releases into weekly deployments and enable continuous delivery.
ActiveControl’s advanced automation and browser-based interface helped international teams reduce manual processes and gain better visibility into SAP change progress. Instead of spreadsheets, all change requests and transports are managed through one central repository with automated deployment on set schedules – saving time, effort and cost.
Outcome
Epic efficiencies
Custom approval workflows for IT and business teams boost productivity and business value by enabling SAP production changes to deploy as soon as they’re ready.
Risk drops significantly with 60+ analyzers that identify issues early, eliminating costly production downtime. No more after-hours deployment windows or emergency fixes.
ActiveControl’s changes dramatically reduced errors and the time needed to analyze changes for audit reports and compliance requirements, freeing teams to focus on value-adding activities.
ActiveControl
Let ActiveControl be the change your business needs
ActiveControl from Basis Technologies automates end-to-end SAP change and release processes to reduce manual effort and minimize downtime.
Built for SAP, ActiveControl enables companies to adopt agile development and continuous delivery in SAP environments.

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