
Building a personal connection
The consumer goods industry is undergoing radical change driven by a fast-changing retail landscape and a hyper-connected customer base who increasingly think digital first. Uncertainly is becoming the norm, from fluctuating economic conditions to volatile supply chains and changing customer expectations. The most competitive firms in this new paradigm will look beyond product utility and generic brand promises towards direct, personalized consumer engagement. Traditional business models will be adapted across the industry but leading companies will look further; agility and responsiveness will become the focus, enabled by connected organizations that can deliver fast, efficient changes. Consumer good firms must ensure that their IT systems are suitable for today’s dynamic market conditions, and can adapt at high speed.
Key Challenges
Consumer goods firms are under pressure to adapt all parts of their business. Technology plays a part in almost every aspect, from more flexible manufacturing to faster rollout of personalized products through new digital-first routes to market.

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Benefits of SAP DevOps & Test Automation
Consumer goods firms rely on SAP systems to power businesses that feature complex, integrated processes and an increasing level of digitization. Automation can transform the way SAP systems are maintained and improved to support faster innovation.
Increase customer satisfaction
A digital-first mindset and personalized offers drive demand for faster, more frequent change in supporting IT systems. Automation gives consumer goods firms the means to deliver change to SAP systems faster than ever, without risk, so that they become more responsive and contribute to greater business agility.

Automation Engineered for SAP
Basis Technologies' SAP Automation
Supports the Consumer Products Sector

DevOps Automation
Engineered for SAP
Automation technology that gives you the flexibility to deliver high quality change on-demand, without risk of business disruption.

Robotic Test Automation
Engineered for SAP
Automated regression testing across your SAP landscape, when you need it, without scripting or test maintenance.
Consumer Goods Companies Around the World Trust
Basis Technologies' Automation Software





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