Fashion

Increasing Customer Focus

Nearly unlimited access to information has put more power in the hands of the customers. Consumers now expect a more personalized end-to-end shopping experience – from product recommendations to a frictionless buying experience to seamless delivery and returns – along with flawless customer service. IT systems must be flexible enough to meet these operational challenges.

Complex Supply Chains

More customized products and services combined with growing constraints require increasingly nimble supply chains that can adapt quickly to evolving market demands and challenges. Customers and regulators are also looking for greater visibility into sourcing and procurement of goods and materials. Modern digital supply chain systems must be flexible, robust, and transparent to keep up.

Circular Economy

Shoppers now demand more economically and socially responsible products and companies. Customers want to know how fashion firms are adding more value to each product by sourcing it ethically and allowing it to reenter the value chain for sustainable reuse or recycle. Companies must be able adapt IT systems to optimize and support a circular economy.

Diversified Routes to Market

Physical stores are now only one part of the customer buying journey. Customers expect an immersive, personalized, end-to-end shopping experience. This means working with external partners and adopting new technologies to develop omnichannel networks.