
A new way of doing business
Fashion companies are having to adopt new business processes at an unprecedented rate. Digital disruption has forever changed how customers research and purchase items: a rising number of shoppers now buy online without ever walking into a store. New digital-native entrants to the industry are accelerating changes in customer behavior, and their expectations of the companies they buy from. Shoppers are no longer concerned just with products, but are demanding more insight and transparency into the social and environmental impact of how those products are made, transported, and delivered.
Fashion organizations must diversify their offerings to respond to customer demand for a new omnichannel combination of in-person experience, personalized online engagement and outstanding service, all while global supply chains and geopolitical structures face new obstacles. Now, more than ever, IT systems must be agile and adaptable in order to support new business requirements.
Key Challenges
Fashion firms continue to face evolving challenges. Companies must adapt business operations across the organization to deliver more value to customers across the buying journey.
Benefits of SAP Automation
Fashion companies around the world rely on SAP systems to power complex processes critical to business operations. They must adapt quickly to meet evolving customer demand and market conditions. SAP DevOps automation enables rapid change with low risk.
Enable customer-centric buying processes
Automation tools for SAP enable developers to quickly adapt back-end inventory and supply systems to support personalized front-end shopping experiences such as curated product recommendations and faster delivery options.

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