Interpublic Group shares their journey to DevOps in upcoming Basis Technologies’ webinar

Dallas, TX – One of the world’s leading advertising companies responsible for more than 90 brands globally, Interpublic Group (IPG), faced major challenges around the increasing demand for digital transformation in the world of marketing and advertising. In their upcoming webinar, learn how the company employed a new way of working that provided the responsiveness and agility they needed from IT systems with DevOps automation from Basis Technologies.

As competition and customer expectations increased in today’s digital world, premier global advertising organization Interpublic Group found its delivery of product enhancements for SAP systems was out of touch and too slow to respond. With a highly dispersed global team, stringent compliance requirements and a consistent flow of new business acquisitions, IPG faced even more difficulties in this already complex challenge.

To address the growing issues and enable IT systems to be more responsive without putting the business at risk, IPG selected ActiveControl from Basis Technologies to implement DevOps automation across their SAP landscape.

With the support of ActiveControl, IPG has now moved from bi-annual SAP releases to weekly deployment allowing IT teams to deliver change faster and support more agile business innovation.

“ActiveControl has been an amazing tool to add to our DevOps toolchain. We have observed significant productivity gains and now we can deploy our solutions quickly to our production environment without worrying about business disruption. We were doing a major release and a minor release every year … [now] we’re just continuously delivering.”

Orhan Ozalp, Executive Director, Global SAP Solutions, IPG

Learn more about the challenges IPG faced and how DevOps automation for SAP is helping the business deliver value faster and outpace competitors in our webinar session titled, ‘Supporting a DevOps Journey at IPG with SAP Automation.’ The webinar takes place March 31st, 2020 at 10:00am ET and will be hosted by Executive Director of Global SAP Solutions at IPG, Orhan Ozalp. Register now to join.

About Interpublic Group
A global provider of marketing solutions, Interpublic Group (IPG) provides integrated marketing services and is one of the world’s premier advertising companies. A holding company for more than 90 brands, the firm’s 54,000 employees service more than 4,000 clients in 100 countries, generating revenues in excess of $9.8 billion in 2018.

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