Our Team

The Leadership Team

Martin Metcalf
Chief Executive Officer
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Martin was appointed as CEO in February 2013, to drive the company's Purpose, Vision and Business Strategy in order to build a world-class performance software business.

Martin has over 30 years experience in the IT market with a wealth of SAP experience having previously held the position as SAP Regional Managing Director responsible for the UK, Ireland, Nordic Countries and Sub Saharan Africa.

Martin has held CEO positions in a UK AIM listed software business and various start-ups, and has nurtured an efficient way of building a highly talented team who are capable of creating innovative, laser sharp solutions that solve customer's SAP performance challenges.

Craig Oliver
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Craig is Basis Technologies' CIO and responsible for driving innovation throughout the company's product range based on more than 20 years of SAP expertise in ALM, continuous delivery, agile, DevOps for SAP and regression testing.

He is the creative driving force behind many of the company's software products, focusing on solving SAP customers most difficult and pressing problems. Craig is a specialist in thinking outside the box when it comes to creating add-on solutions to SAP systems in order to help businesses run more agile application development for better business value. 

Craig has a double degree in Electrical Engineering and Computer Science (Honours) and a thesis on Artificial Intelligence.

Richard Bayliss
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Richard joined the company in April 2014, after previously being the CFO of both a main list and AIM listed high technology engineering group. He has over 15 years experience in managing financial operations within innovative software development businesses.

As Chief Financial and Operations Officer Richard leads the development of the group's financial and operational systems to help deliver rapid growth and scale effectively as the company continues to achieve its business development plans.

James Roberts
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James joined Basis Technologies in 2009 and brings almost 30 years’ experience in the software industry and over 20 years of global experience in the field of SAP working for major multi-national companies. 

Having previously been responsible for product management, James is now our Chief Technology Officer. 

James heads up technology and engineering at Basis Technologies, driving strategic product innovation and ensuring that our development and support teams deliver world-class solutions alongside a 24x7 global support service. As an expert evangelist on the application of DevOps and Agile Development within SAP environments, James has spoken at numerous global events, in order to drive strategy and propose innovative ways of working for thousands of SAP users.

Matt Thomas
EVP, Global Field Operations
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As Executive Vice President of Global Field Operations, Matt is responsible for leading the growth and operations of our customer organization across sales, marketing and alliances.

Matt has over 20 years experience in the software industry leading high value, high velocity teams that focus on allowing world-wide customers compete in the digital economy to deliver better outcomes.

Matt has held various leadership positions in early stage companies, helped transition customers and markets through mergers and acquisitions, and has led teams in large global organizations to continue to focus on innovation.  

Joerg Landwehr
Managing Director, GmbH
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Joerg joined Basis Technologies in January 2015 and brings over 20 years’ experience in the software industry in senior roles with a vast knowledge of SAP.

Joerg is responsible for driving specific business activities outside the UK, serving Basis Technologies' clients and partners throughout the European market.

During his time at Basis Technologies, Joerg has been providing our customers with innovative solutions to help them address their SAP performance challenges and move to more agile application development. 

Our Experts

James Barter
DevOps Solution Director
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James joined the company in 2011 and has over 25 years of experience in SAP consulting and implementations, stretching across many industries and continents.

An expert in SAP Change and Release Management, focusing on complex SAP environments, James holds an in-depth understanding of SAP and ABAP development. He helps customers adopt DevOps for SAP processes to enable agile application development.

James is responsible for product direction, technical pre-sales and the customer delivery team.

Trevor Ticehurst
Operations Director
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Trevor joined Basis Technologies in 2011 as part of a drive to ensure quality delivery to our Utilities clients.

With a great wealth of experience in software development and consulting, Trevor is responsible for our partner channel, defining and driving our strategy and working closely with external partners to help them deliver the best possible results for their customers.

Trevor also leads the Utilities Practice for Basis Technologies, providing game-changing customer service and billing solutions for users of SAP IS-U/CR&B.


Tim England
Performance Apps Director
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Tim joined Basis Technologies in 2013 with over 15 years of experience in the SAP market as a technical consultant for PwC, Samsung, and HCL-Axon's leading global teams of developers.

Tim heads up our highly skilled SAP performance specialist team, who work closely with our customers to ensure that any bottlenecks in their SAP systems are solved for faster reporting and faster testing. 

With a deep level of expertise on SAP application performance, Tim channels the development of our SnapOps and Z Accelerator products to ensure the focus is directed at the biggest pain points for our customers, increasing the value we can deliver to them.

Jim Dugger
Senior Technology Evangelist
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Jim Dugger currently serves as a Senior Technology Evangelist for Basis Technologies in the America/Asia Pacific regions.  Jim has nearly 25 years of experience in the software industry, including roles in development, product management, product marketing and sales at startups and large companies.  Jim's special interests in software include business process, systems management and software development topics. 

Jim has been a regular speaker and technology evangelist at industry conferences including CA World, IBM InterConnect, SAP TechEd, SAP Sapphire, and other major events.

Barry Green
Performance Apps Consultant
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Barry joined the company in 2014, having previously worked for many years at HCL Axon as a managing consultant. Barry is part of the company's products team, dedicated to developing and implementing our DevOps suite, especially the SnapOps products. 

With over 20 years of ABAP experience, Barry holds invaluable expertise on application performance and optimization, working closely with the company's clients to help with ABAP performance issues. 

Reid Robb
DevOps Consultant
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Reid joined Basis Technologies in 2010, having previously worked as a SAP Basis Consultant at various large enterprises such as Transport for London, The Body Shop and Harrods. Reid has over 20 years of SAP experience and is one of our customer facing implementation experts.


Ross McLanachan
DevOps Consultant
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Ross joined Basis Technologies in 2013 and has over 13 years experience performing a variety of Change & Release Manager and general Service Management roles on large SAP-based business transformations for a major IT consultancy/system integrator.

He is now dedicated to helping clients to use our DevOps Toolset to make SAP change processes faster, safer and more efficient.

Ross is vital to implementing our innovative SAP certified products, ensuring our customers achieve greater speed at lower risk, whilst providing cost-savings.

Paul Esteves
DevOps Consultant
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Paul joined the team in June 2015, with over 10 years of SAP consulting and implementation experience within the UK and Europe.

Having worked for large SAP users such as BP, Centrica and Honda, Paul brings a wealth of knowledge from functional analysis and SAP Change and Release Management to Project Management, with a deep understanding of complex SAP environments. Paul is responsible for ensuring fast and efficient delivery of our DevOps toolset to our customers, specifically in the U.S.

Liz Heald
Development Lead
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Liz joined Basis Technologies in 2016 as leader of our in-house development team, responsible for driving forward our internal DevOps approach to software creation.

A certified ABAP consultant, Liz has more than 20 years of experience in development and release management at both major SAP consultancy firms and blue-chip global brands such as the BBC and Hoffman-La Roche.

Peter Yabsley
Head of Global Marketing
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Peter Yabsley joined in October, 2015 and is now Head of Global Marketing at Basis Technologies.

Peter brings extensive experience in the technology industry, having spent more than 15 years in international marketing roles across a variety of hardware and software solutions.  He is responsible for all aspects of Basis Technologies' marketing plan, from strategy to execution.