Supporting a DevOps Journey at IPG with SAP Automation

How and why one of the world’s premier advertising companies adopted a new way of working, and what they learned along the way.

In this webinar Orhan Ozalp, Executive Director, Global SAP Solutions at IPG, joins Basis Technologies to discuss IPG’s journey to DevOps for SAP, what they’ve learned along the way, and the outcomes so far.

Digital disruption has had a major impact on the world of marketing and advertising. With competition and customer expectations on the increase, the business-critical SAP systems of Interpublic Group (IPG), one of the world’s largest providers of marketing solutions, were perceived internally as being out of touch and too slow to respond. A highly dispersed global team, stringent compliance requirements and a regular flow of new business acquisitions made an already complex challenge all the more difficult.

DevOps was identified as a new way of working that could provide the responsiveness and agility the business needed from its IT systems. Realizing that automation would be fundamental to the success of the project, IPG selected ActiveControl from Basis Technologies to support the DevOps initiative within their SAP estate.

Watch this webinar to learn:

  • Why IPG chose DevOps as the approach that could make their SAP systems more agile and responsive;
  • About the key challenges they faced, and lessons that were learned;
  • How automation technology is supporting them on their journey;
  • What benefits a DevOps approach has helped to deliver to IPG’s business.

“In today’s world when continuous delivery is the norm for digital platforms, we really have to find ways and methods to copy that approach into our ERP system.”

Orhan Ozalp, Executive Director, Global SAP Solutions, IPG

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